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Kaatil Killer Desi Heat
Project Type
Branding, Packaging Design, Social Media Management
Date
August 2024
Location
Mumbai, Maharashtra
Role
Developed a distinctive visual identity and packaging system for multiple product lines, bringing Kaatil’s spice-forward personality to life across print and digital. Managed social media strategy and content creation to drive engagement and build a strong community of spice lovers.
Project Goal
To craft a compelling brand identity for Voiz that embodies its mission of empowering and amplifying India’s independent music scene, with a strong emphasis on regional and undiscovered talent. The objective was to create a unified visual and narrative system that celebrates originality, fosters community, and positions Voiz as India’s most trusted cultural platform for music.
Our Approach
We worked closely with the Voiz team to immerse ourselves in their vision, audience, and values. The brand identity process included defining a clear brand story, mission, vision, and values — each rooted in authenticity and inclusivity. We built a cohesive visual language that resonates with both artists and listeners, ensuring the brand feels contemporary while staying culturally connected. From typography and color palettes to tone of voice and messaging, every element was designed to reflect Voiz’s purpose of bridging creators with curious listeners and nurturing collaboration across regions.
Key Highlights
Defined a distinctive brand purpose, vision, and mission to guide all communications.
Developed a narrative framework celebrating cultural diversity and originality in music.
Established core brand values around authenticity, empowerment, and sustainability.
Created a consistent visual and messaging system for use across digital and physical platforms.
Impact
The resulting brand identity positioned Voiz not just as a platform, but as a movement — inspiring artists and audiences to see it as the go-to destination for discovering, sharing, and celebrating independent Indian music. This solid foundation now powers Voiz’s growth in the music industry and strengthens its cultural influence.
